Thursday 12 March 2009

WalesOnline - News - Wales News - Shocking TV advert is launched to promote organ donation in Wales

WalesOnline - News - Wales News - Shocking TV advert is launched to promote organ donation in Wales

Shocking TV advert is launched to promote organ donation in Wales
Mar 12 2009 by Madeleine Brindley, Western Mail

A SIX-YEAR-OLD girl will today plead with the Welsh public “not to let her die”.

A new hard-hitting television advert featuring Sian’s race against time is the latest phase of the Donate Wales campaign to boost the numbers of organs available for transplant.

It has been developed as new figures show that, statistically, one person will die every 11 days in Wales while waiting for an organ transplant.

The 30-second advert, which will be broadcast throughout March, will show Sian hooked up to a haemodialysis machine in hospital.

At the end of the commercial, which can only be screened after 7.30pm because of its hard-hitting nature, Sian – who is played by an actress – says: “Don’t let me die”.

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